Theory of Her is a soon to launch StartUp. Their brand is a forward-thinking, groundbreaking spray to stimulate organic female pleasure for better orgasms. Their goal is to help women of all ages lose their inhibitions.
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Based out of New Zealand, Theory of Her's CEO is the owner of the #1 Events Facebook Agency in the world. She is also world renowned in the eCommerce industry. As a highly successful marketer, with a huge Rolodex, she could have approached anyone in the eCom space to build her Shopify store.
Her decision to select eCWD to build her eCom site attest our ability to deliver even to the most demanding and knowledgeable customers in the world. Most importantly, she understood we think marketing first. Very few developers are marketers and very few marketers are developers. We have the unfair advantage of having both in-house!
eCWD worked with Theory of Her to create an eCom store that focused on the strength of the brand and visualized the products and their message to their fast-growing community. Through development, eCWD optimized the site for usability and speed.
Additionally, eCWD built a stand-alone blog that would work in tandem with the eCom store so that traffic could be driven to the blog first and then funnel seamlessly to the shop. Just in the first week of going live, they had over 2,000 people in the wait list.
Our goal is to build a website, that first and foremost will help you drive traffic. What is the point of a beautifully designed website if no one visits to buy?.
MOBILE READY & OPTIMIZED
With mobile on the rise, Theory of Her's Mobile Design is optimized for e-commerce. We focus on keeping all product and purchasing behavior at their customers' fingerprints.
MULTIPLE ORDERS & INCENTIVES
We worked with Theory of Her to find a suitable way to help them increase their Average Revenue Per Sale (AOV). We implemented a multi-tier solution that allowed customers to get a discount if they purchased more than one bottle when ordering.
SEO OPTIMIZED CONTENT STRUCTURE & BLOG
By using tag techniques, we are able to create an SEO ready store. In addition, their blog (thepleasurey.com) is keyword optimized. It is also built using Silo Architecture for maximum web traffic. This very little known technique - mostly used by highly advanced SEO professionals - lay the foundation to get your website ranked fast in the search engines.View More
Custom Designed Checkout
For brand consistency, we helped Theory of Her build a custom checkout design that will help the brand sell more and earn the trust of their customers.